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The Objest Automatic collection is a breath of fresh air. Regardless of whether you like its contemporary design or not, you cannot deny that it is authentic and distinctive

British start-up Objest, offers a panoply of customising options for its graphically-styled, minimalist and highly affordable automatic watches.

Democratising the bespoke watch has been the mission of Objest CEO Jared Mankelow. Now, he introduces the customisable Hach+ automatic.

Ever looked at watches in glossy magazines, perhaps like this one, and thought: ‘Pah! I could do better.’well, now’s your chance with Objest.

This level of customization means there are over 1 million possible designs that can be created, reflecting the individual taste of each male and female customer.

These online-customizable “hip watches” are a rare breed of good quality in an increasingly crowded segment.

Considering what you get, Objest watches are exceptionally priced. This becomes even more apparent when you factor in that these are Swiss-made.

A London design studio has created a collection of automatic watches for which almost every visible element can be customised.

Objest is offering a new option for customers who want something a bit more bespoke.

Product designer and consultant Jared Mankelow on why launching a watch kept business ticking.

Objest Hach minimal design has a Crosshatch patterns that breaks up the dial into the 12 segments of a traditional watch face

The watches reference an array of influences, including fashion, architecture, and product design, from Issey Miyake’s technical folds and pleats to John Pawson’s architecture

Objest’s latest collection of wristwatches demonstrates that it is actually possible to take care of material honesty, simplicity and clarity while keeping up the lightheartedness and smart wink so rarely associated with minimalism.

Everything about this watch is sleek and well considered

There’s something extremely contemporary in these timepieces, something that is closer from the world of product design than from the traditional codes of watchmaking.

Mankelow is presenting Objest’s first automatic line ‘Hach’. Fitted with an ETA automatic movement the signature Objest look remains, including the three-dimensional, numberless dials.

Objest watches reflect simplicity and contemporary design